Adoption and Acquisition of Artificial Intelligence and Cloud Computing by Small and Medium Enterprises (SMEs) for Enhancing Environment Sustainability

By /

IJEP 44(2): 147-155 : Vol. 44 Issue. 2 (February 2024)

Full Text

Anuj Kumar1, Purvi Pujari2, Anoop Pandey3* and Monika Arora4

1. Apeejay School of Management, Department of Management, Dwarka, New Delhi – 110 077, India
2. D.Y. Patil University, Department of Management, Vijay Patil School of Management, Navi Mumbai – 400 706, Maharashtra, India
3. Hemvati Nandan Bahuguna Garhwal Central University, Department of Commerce, Pauri Campus, Srinagar – 246 174, Uttarakhand, India
4. Amity University Haryana, Department of Management, Manesar – 122 412, Haryana, India

Abstract

This research paper seeks to explore adoption and acquisition of artificial intelligence (AI) and cloud computing (CC) by small and medium enterprises (SMEs) for improving environment sustainability and provide recommendations for future research and policy development. This paper meticulously reviews the related literature to identify the predominant research on the adoption and acquisition of AI and CC in SMEs to enhance environmental sustainability. Also, it identifies the benefits and challenges that SMEs in particular, face during this process. In this study, we found that AI and CC can bring benefits like value creation in terms of improved delivery management and efficiency in the business model as well as using the up-to-date software and hardware with low-cost, unlimited data storage and access the information from anywhere. This in turn, can help SMEs leverage the technology adoption to contribute to the objective of environmental sustainability. This research paper would be useful to the SME owners, who are facing the dilemma of adopting and acquiring AI and CC for their firms. It will also bring more clarity to the stakeholders, like government officials and policymakers, in forming and enabling ecosystem for SMEs. With research endeavours and policy initiatives, SMEs can be a crucial growth engine for any developing economy to achieve the aim of environmental sustainability in the long-term. They will be valuable contributors to the areas of balanced regional development, employment, optimum resource utilization and diversity in industrial production.  This paper suggests the future implications for SME owners in light of the adoption of these technologies.

Keywords

Artificial intelligence, Cloud computing, Small and medium enterprises, Adoption, Acquisition, Environment sustainability

References

  1. MSME. 2020. What’s MSME. Ministry of Micro, Small and Medium Enterprises, Government of India.
  2. Hait, A.W. 2019. What is a small business. United States Census Bureau, United States Government.
  3. Government U.K. 2023. Small to medium sized enterprise (SME) action plan. Foreign, Commonwealth and Development Office, Government of United Kingdom.
  4. Kapurubandara, M. and R. Lawson. 2006. Barriers to adopting ICT and commerce with SMEs in developing countries: An exploratory study in Sri Lanka. The 2006 Collector Conference on Electronic Commerce, Sydney. Proceedings, pp 2005-2016.
  5. Pujari, P., et al. 2021. A study of economic complexity of Indian exports vis-a-vis China: A review paper, based on atlas of economic complexity theory. Acta Universitatis Bohemiae Moridionalis. 24(3): 39-56. DOI: 10.32725/acta.2021.011.
  6. Subrahmanya, M.B. 2011. Small-scale industry development for export promotion: India’s experience under liberalization. In Micro and small enterprises in India. Routledge, India. pp 67-87.
  7. De Burea, S., B. Fynes and D. Marshall. 2005. Strategic technology adoption extending ERP across the supply chain. J. Enterprise Inf. Manage., 18(4): 427-440.
  8. Zhu, Q., F. Zou and P. Zhang. 2019. The role of innovation for performance improvement through corporate social responsibility practices among small and medium-siezed suppliers in China. Corporate Social Responsibility Env. Manage., 26(2): 341-350. DOI: 10.1002/csr.1686.
  9. Chege, S.M. and D. Wang. 2020. The influence of technology innovation on SME performance through environmental sustainability practices in Kenya. Tech. Soc., 60: 101210. DOI: 10.1016/j.jclepro.20 20.122944.
  10. Bhalerao, K., A. Kumar and P. Pujari. 2022. A study of barriers of artificial intelligence adoption in small and medium enterprise. Academy Marketing Studies J., 26: 1-6.
  11. Gilmore, A., D. Gallagher and S. Henary. 2007. E-marketing and SMEs: Operrational lessons for the future. European Business Review. 19(3): 234-247. DOI: 10.1108/09555340710746482.
  12. Pandey, A., et al. 2023. Strategic technology adoption of social media in Indian SMEs. Int. Manage. Review. 19(1): 44-53.
  13. Berente, N., et al. 2021. Managing artifical intelligance. MIS Quarterly. 45(3): 1433-1450. DOI: 10.25300/MISQ/2021/16274.
  14. Cambell, C.S.S., et al. 2020. From data to action : Now marketers can leverage AI. Business Horizons. 63(2): 227-243. DOI: 10.1016/j.bushor.201 9.12.002.
  15. Kumar, A., P. Pujari and N. Gupta. 2021. Artifical intelligence: Technology 4.0 as a solution for healthcare workers during COVID-19 pandemic. Acta Universitatis Bohemiae Meridionalis. 24(1): 19-35. DOI: 10.32725/acta.2021.002.
  16. Chatterjee, S. and A.K. Kar. 2020. Why do small and medium enterprises use social media marketing and what is the impact: Empirical insights from India. Int. J. Inf. Manage., 53: 102103. DOI: 10.106/j.ijinfomgt.2020.102103.
  17. PWC. 2003. Make generative AI work for you. Available at: https://www.pwc.com/us/en/services/generativeai.html.
  18. Hernadez, A.A., et al. 2023. Artificial intelligence to sustainability: Envidence from select small and medium enterprises in the Philippines. 8th International Conference on Business and industrial research (ICBIR). Proceedings, pp 818-823.
  19. Lu, X., et al. 2022. AI-enabled opportunities and transformation challenges for SMEs in the post pandemic era: A review and research agenda. Frontiers Public Health. 10. DOI: 10.3389/fpubh.2022. 885067.
  20. Bettoni, A., et al. 2021. An AI adoption model for SMEs: A conceptual framework. IFAC Papers. 54(1): 702-708. DOI: 10.1016/j.ifacol.2021.08.0 82.
  21. Qian, L., et al. 2009. Cloud computing: An overview. In Cloud computing. First International Conference, Cloud Computing 2009. Beijing, China. Proceedings, pp 626-631.
  22. Briscoe, G. and A. Marinos. 2009. Digital ecosystems in the clouds: Towards community cloud computing. 3rd IEEE International Conference on digital ecosystems and technologies–(DEST’09). Institute of Electrical and Electronics Engineers (IEEE), New York, USA. pp 103-108.
  23. Kloch, C., E. Petersen and O. Madsen. 2011. Cloud based infrastructure, the new business possililities and barriers. Wireless Personal Communications. 58(1):17-30.
  24. Sultan, N. 2010. Cloud computing for education: A new dawn? Int. J. Inf. Manage., 30(2):109-116.
  25. Kim, W. 2009. Cloud computing: Today and tomorrow. J. Object Tech., 8(1): 65-72.
  26. Cai, H., et al. 2009. An end-to-end methodology and toolkit for fine granulity SaaS-ization. 2009 IEEE International Conference on cloud computing.
  27. Marston, S., et al. 2007. Cloud computing- The business perspective. Decision Support System. 51(1): 176-189.
  28. Javaid, M. 2014. Implementation of cloud computing for SMEs. World J. Computers Application Tech., 2(3): 66-72. DOI: 10.13189/wjcat.2014.0 20302.
  29. Dimitrakos, T. 2010. Common capabilities for service oriented infrastructures and platforms: An overview. In Grid and cloud computing: A business perspective on technology and applications. Ed Katarina Stanoevska-Slabeva, Thomas Wozniak and Santi Ristol. pp 123-145.
  30. Gagliardi, R., et al. 2010. Cloud computing for network business ecosystem. IEEE International Conference on Industrial engineering and engineering management (IEEM). DOI: 10.1109/IEEM.2010.5 674204.
  31. Martinovic, D. and V. Ralevich. 2009. Canadian and UK perspectives on electronic business data transfer. IEEE Toronto International Conference on Science and technology for humanity (TIC-STH), Toronto. DOI: 10.1109/TIC-STH.2009.5444483.
  32. Potrakou, A., et al. 2011. Collaborative e-market places containing cluster of SMEs: Drivers and barriers in the local flood sector. 44th Hawaii International Conference on System sciences (HICSS). DOI: 10.1109/HICSS.2011.111.
  33. Turner, O.S. 2010. Digital ecosystem and co-innovation towards sustainable societies. 4th IEEE International Conference on Digital ecosystems and technologies (DEST), Dubai, UAE. pp 29-32.
  34. Williams, M. 2009. Privacy management, the law and global business strategies: A case for privacy driven design. International Conerence on Computational science and engineering. DOI: 10.1109/C SE.2009.478.
  35. Assante, D., et al. 2016. The use of cloud computing in SMEs. Procedia Computer Sci., 83: 1207-1212.
  36. Al-Zayani, F., A. Hamdan and H.M. Shoaib. 2023. The impact of smart technologies on SME sustain-ability: The mediation effect of sustainability. In Strategy literature review. Springer, Cham. DOI: 10.1007/978-3-031-35525-7_27.
  37. Cunha, C., et al. 2017. The role of cloud computing in the development of information systems for SMEs. J. Cloud Computing. 1-7. DOI: 10.5171/201 7.736545.
  38. Bhat, J.M. 2013. Adoption of cloud computing by SMEs in India: A study of the institutional factors. Nineteenth Americas Conference on Information Systems, Chicago, Illinois. Proceedings, pp 1-8.
  39. Juniarti, R.P. and A. Omar. 2021. Technology adoption in small and medium enterprises (SMEs): Current issues and future research avenues. Business innovation sustainability and technology International Conference (BISTIC 2021). Proceedings, pp 91-101. DOI: 10.2991/aebmr.k. 211115. 013.
  40. Arora, M., et al. 2022. Scope of industry 4.0 components in manufacturing SMEs (chapter 8). In Computational intelligence in manufacturing. Woodhead Publishing Reviews: Mechanical engineering series. pp 161-174.
IJEP Logo

Quick Link

Menu

Query Form

    Contact Us

    Indian Journal of Environmental Protection,
    Kalpana Corporation, Kalpana Bhawan,
    N 10/60 H-12, Shyama Nagar
    P.O. Bajardiha, Varanasi – 221106

    Phone Number : +91 8130034876

    Email: kalpanacorp81@gmail.com

    Websites : www.e-ijep.co.in

    Copyright © 2024 Indian Journal of Environmental Protection | Kalpana Corporation