Driving Sustainable Initiatives Through Green Marketing: An Exemplary Approach
IJEP 44(15): 1405-1413 : Vol. 44 Issue. 15 (Conference 2024) Full Text Arshi Naim1, Parag Amin2, Muthu Aravinthan M.3, Anuj Kumar4* and Sarabjeet Kaur Gogia5 1. King Khalid University, Department of Business Management, Abha – 62521, Saudi Arabia2. Atlas SkillTech University, Department of Business and Management, Mumbai – 400 070, Maharashtra, India3. Madurai Kamaraj University, […]
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