IJEP 43(2): 162-169 : Vol. 43 Issue. 2 (February 2023)
1. GD Goenka University, School of Media and Communication, Gurugram, Haryana – 122 103, India
2. University of Petroleum and Energy Studies, School of Modern Media, Dehradun, Uttarakhand – 248 007, India
This study starts with an assumption that green enterprises lead to sustainable protection of the environment. The hypotheses have been developed using a theoretical construct after reviewing the previous scholarships. Three cases of green enterprises have been scientifically studied with the defined units of analysis. The findings of the case study have been discussed in the wider context of how green enterprises as part of corporate social responsibility, start-ups and organised initiatives contribute to sustainable protection of the environment. The units taken for the analysis of the cases are education led cultural influence, compliance and collaboration. The study finds that these three units emerging from the select cases of green enterprise based on entrepreneurial efforts, compliance with environmental regulations and collaboration between state and corporate significantly contribute to the protection of the environment in terms of air, water and soil.
Green entrepreneurship, Environmental protection, Environmental pollution, Education, Culture, Compliance, Collaboration, Indigenous entrepreneurship, Eco enterprise, Skill development
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