Towards Sustainable Future: Exploring Path of Conscious Consumption in Chennai

IJEP 44(2): 168-175 : Vol. 44 Issue. 2 (February 2024)

G. David Abishek1, T. Shirmila1* and Ruth Felicita2

1. Madras Christian College, Department of Commerce, Chennai – 600 059, Tamil Nadu, India
2. Stella Maris College (Autonomous), Department of Commerce (General), Shift – II, Chennai – 600 086, Tamil Nadu, India


The Sustainable Development Goals (SDGs) refer to a set of 17 goals established by the United Nations Organization (UNO) in 2015. The need for SDGs arises due to the presence of environmental, economic and social problems. The intensity of these problems is also constantly increasing day by day. This might even lead to the destruction of the earth. It calls for SDGs with the belief that the achievement of these goals will decrease the hazards to the earth and ensure a better place to live for future generations. Nowadays, government insists all companies and businesses adopt sustainable goals. This study is conducted to scrutinize the consumers’ awareness of sustainable consumption of food and clothing. Firstly, sustainable consumption is the use of products and services in a way that minimizes their impact on the environment. It is adopted to address various issues, such as inefficient use of resources, climate change, biodiversity loss, pollution, improper disposal of waste and so on. This study has two major objectives, to determine the consumers’ awareness of benefits of sustainable consumption and to identify the challenges in adopting sustainable consumption. It is conducted among consumers in the age group of 18-60 years in Chennai city and the data was collected through a structured questionnaire. The collected data was analyzed using the percentage method and SPSS tool.


Sustainable consumption, Conscious consumption, Sustainable development goals, Consumption pattern, Awareness


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