Analysing Consumer Attitude and Purchase Intention for Electric Two- Wheelers: An Indian Market Perspective

IJEP 44(2): 120-128 : Vol. 44 Issue. 2 (February 2024)

Sandeep Kumar Goel1*, Stuti Jain2 and Deepika Kumari1

1. University of Delhi, Acharya Narendra Dev College, Kalkaji, New Delhi – 110 019, India
2. University of Delhi, Indraprastha College for Women, New Delhi – 110 054, India


In recent times, air pollution has been one of the major health issues not only in India but all over the world. Delhi, the capital city of India, is one of the most polluted cities in the world with poor air quality index (AQI) around the year. One of the solutions to curb this problem of air pollution is replacing traditional fuel-operated vehicles with battery electric vehicles (EVs). Electric vehicles are already introduced in the Indian market but rate of their adoption is slow. The current literature lacks insights into Indian consumers’ attitudes and intentions to purchase EVs. Therefore, the present study aims to investigate the factors that influence consumer attitude towards EVs and their intention to purchase EV with a special focus on electric two-wheelers. The research is based on primary data and survey method was used to collect data from respondents through structured questionnaire. Data was analysed using PLS-SEM technique and 5 constructs were used to build a model. The findings reveal that environmental concern and social influence significantly affect consumer attitude towards electric two-wheelers whereas government financial incentives impact is non-significant on consumers’ attitude.


Air pollution, Electric vehicles, Consumer attitude, Purchase intention, Sustainability


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